Project 3-Illustrator logo design

Spring 2008: PROJECT 3 – Designing your first logo in Illustrator

Project 3 Guidelines

Logo Design in Illustrator CS3

Now, it is time to think about your next project. After learning the basic concepts in Illustrator in class, your task is to create a revamped logo design.

Suggestions for Inspiration Sources:

1. Do you want to brand yourself? Go ahead! Market yourself as an artist. Design a logo that says the very best about you. How do you want your audience to think about you?

2. Are you working on launching your own business? Great! How do you want the logo to represent your business? What color theme do you want to use? What fonts? Do you want to use graphics, text, both?

3. Do you disagree with any of the most known logos in the market? We love risk takers in this class! Select a popular logo (i.e. Yahoo, Google, Apple, CocaCola, IBM, Cingular, etc.) Then, research their web sites and learn what the company is all about. Does the logo reflect the mission or essence of the company…? … No…? Then, go ahead and recreate your own version of this logo. Our uniqueness lies within our ability to be or portrait ourselves as "different." Don't hesitate to take a risk.

Fundamental steps in creating a logo:

1. Sketch 3-5 different ideas. Start mixing letters and graphics, colors, textures, contrast, etc. Scan and save your ideas.

2. Scan, save and place your final sketch in Illustrator.

3. Apply the basic techniques learned in class and explore other techniques that will enhance the image of your logo.

4. Remember, a logo must be simple and memorable.

Presentation Guidelines:
• Due Date: April 25th , 2008

• Number of Slides: at least 3 not more than 5 slides.

• Duration: no more than 5 minutes.

• Making your point across:
For example, if you have a 3-slide power presentation, cover the following:

1. Slide 1- Scanned sketch of ideas

2. Slide 2- Logo in process, maybe 2-3 of your ideas being worked out.

3. Slide 3- Final Design.

Ask yourself: Does my final design blends with the purpose of the logo?

• How to say it:
Pretend you are making a client presentation. Make a point to be organized, consistent, skillful, knowledgeable and enthusiastic. Connect with your audience by engaging eye contact and projecting your voice across the room.


SPRING: WEEK 3 – LESSON PLAN:
MASTERING PHOTOSHOP

Good Day, Class!

Today, we will visit the following topics:

1:00 p.m. First call of the roll.
Announcements. Students Blogsites/ Critiques and Issues.
Do’s and Don’ts so far.

1:15 p.m. Lecture and Tutorial - Working with Illustrator

2:30 a.m. Break

3:00 p.m. Roster (2nd call)

Studio Time: Working with Illustrator, cont'd.
Learning the pen tool and doing an in-class exercise

4:00 p.m. - Working with your sketches and ideas for your logo design. Getting approval.

Recap - What’s due next class:

Project 3 sketches and ideas, ready to work on project in class. Scan your work before returning to class next week! Be time efficient!
5:00 p.m.
Class resumes until next Friday.